Promotion of young websites
Most "young sites" cannot quickly take the first places in the search results of Yandex and Google. This is due to the low level of trust in them and the peculiarities of the ranking algorithms.
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How we promote "young sites"
Based on our own successful experience, we have developed a strategy (set of works) for promoting "young sites". Its effectiveness has been confirmed in practice. This gives us the right to guarantee you a rapid increase in traffic and increased visibility of "young sites".
The strategy consists of several stages:
- Competitor analysis;
- Preparation for website promotion;
- Work to increase the trustworthiness of the site;
- Internal work with the site and its contents;
- Monthly website promotion.
The following can be classified as “young sites”:
- newly created sites;
- sites with a domain name registered less than 1 year ago;
- newly created sites under the “old”, previously existing domain name;
- sites with a domain name registered more than 1 year ago, but recently included in the search engine index;
- sites with topics where competitors are much better quality and more trustworthy than your site (for example, real estate, plastic windows or air conditioners);
- sites that have been filtered by search engines after poor quality services were provided by previous contractors.
List of works to prepare for website promotion
Competitor Analysis
We analyze your competitors' websites and their promotion strategy: we study the characteristics of website domains; we conduct a general analysis of the quality of websites, optimization mechanisms and external promotion.
Work to increase the trustworthiness of the site
We register your resource on popular Internet resources and online directories.
We register the site in Yandex. Directory and in the business directory Google Addresses.
We select and purchase permanent links (donors) to increase trust and credibility in the “eyes” of search engines.
We register the site in Yandex. Directory and in the business directory Google Addresses.
We select and purchase permanent links (donors) to increase trust and credibility in the “eyes” of search engines.
Internal work with the site and its content (internal factors of search engine promotion)
We check your website's engine to ensure it is working correctly.
We distribute the semantic core of the Internet resource across the pages of the site. All pages of the site must contain useful information for the user and correspond to the goals of the company's activities and promotion tasks.
We analyze the website structure and evaluate its convenience for users. If necessary, we make corrections.
We analyze the content of your website. If necessary, we correct the information. We place additional information on the website that is necessary to increase its attractiveness. The information can be provided by you or created by us.
We place photos and videos on the website so that the user spends more time on the website.
We study the impact of the work performed on the behavior of site visitors using the tools "Yandex. Metrica" and "Google Analytics". If necessary, we adjust the action plan.
We distribute the semantic core of the Internet resource across the pages of the site. All pages of the site must contain useful information for the user and correspond to the goals of the company's activities and promotion tasks.
We analyze the website structure and evaluate its convenience for users. If necessary, we make corrections.
We analyze the content of your website. If necessary, we correct the information. We place additional information on the website that is necessary to increase its attractiveness. The information can be provided by you or created by us.
We place photos and videos on the website so that the user spends more time on the website.
We study the impact of the work performed on the behavior of site visitors using the tools "Yandex. Metrica" and "Google Analytics". If necessary, we adjust the action plan.
Work on monthly website promotion
The goal is to improve the site’s position in search engines.
- Checking the site for filters and threats of their appearance. If threats arise, a set of works is carried out to eliminate them.
- Checking and adjusting the anchor list. The anchor list is a list of external links that lead to the most important (landing) pages of the site and affect its promotion.
- Analysis of competitors' actions to optimize and promote their sites. Important - competitors' actions should not affect the results of our site promotion.
- Tracking updates (updating site positions) made by search engines and analysis of newly obtained positions. If necessary, adjusting the promotion strategy.
- Analysis of behavioral factors.
- Analysis of the list of promoted queries for compliance with the assortment.
- Updating Sitemap.xml.
- Checking authorization forms and other important elements of the site.
- Checking the correctness of 404 error handling.
- Inspection of the site for compliance with the requirements of search engines and users.
- The service checks the site for errors and fixes them. The correctness and completeness of the title, description, h1-h6 headers are checked; internal redirects; links leading to pages with the 404 response code.
- Checking the texts of promoted pages for uniqueness within the site and on the Internet. If necessary, texts are corrected.
- Drawing up a plan for further actions to increase the link mass and develop the site. The plan is drawn up for a month and adjusted if necessary.
- View and respond to site availability service reports.
- Viewing and responding to information in Yandex.Webmaster and Google Webmaster Tools.
- Checking the code and correctness of data collection from Google Analytics and Yandex.Metrica counters.
- Checking the promoted regions of the site in the Yandex. Webmaster panel.
- Checking the indexing of a website in search engines.
- Analysis of the dynamics of changes made over the past month and its impact on the site's position.
- Monitoring the behavior of visitors on the site, analyzing the behavior of visitors. Correcting the content of the site and its structure taking into account behavioral factors.