Promotion by traffic
Large-scale work on resource optimization, which is paid for once at the very beginning of the project. At the same time, there is no monthly subscription fee.
The cost of one-time site optimization - averages from 180€
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How does this work?
- When promoting a website by traffic, great importance is attached to the selection of keywords, development and content of the website, and comprehensive work is carried out;
- Website promotion occurs using 100 or even 1000 key phrases to maximally cover the target audience;
- Permanent links are purchased, and over time, search engines' trust in the site increases;
- The achieved result is analyzed. Work is carried out to adjust the promotion strategy;
- As a result of website promotion by traffic, you receive not only website positions in search engines, but also real clients.
Who is it suitable for?
The most suitable Internet resources and topics for working with this method:
➕ Online stores;
➕ Websites with a product catalog;
➕ Sites with a large number of pages;
➕ Various portals;
➕ Other resources that have directories or provide a large number of services.
➕ Online stores;
➕ Websites with a product catalog;
➕ Sites with a large number of pages;
➕ Various portals;
➕ Other resources that have directories or provide a large number of services.
Sites for which traffic promotion is not suitable:
➖ One-page sites;
➖ Narrowly topical resources;
➖ Websites with a small number of services and directions;
➖ A number of other inappropriate topics. For example, where buyers are brought in by only a few key queries or where there is no wide range of products.
➖ One-page sites;
➖ Narrowly topical resources;
➖ Websites with a small number of services and directions;
➖ A number of other inappropriate topics. For example, where buyers are brought in by only a few key queries or where there is no wide range of products.
Stages of work
Analysis of the topic
Our specialists study the type of activity of your company, analyze direct and potential competitors. The further work strategy will be built on the basis of the data received.
Selection of queries
Traffic promotion includes optimization for tens, hundreds, sometimes even thousands of keywords. Over time, we get a huge semantic core based on the content that is already on the resource and data obtained from other sources.
In fact, the traffic strategy does not imply specific search phrases. The site is optimized entirely based on "Marker queries" (markers) - these are queries that clearly correspond to the promoted page. Most often, these are the names of sections, categories, headings.
In fact, the traffic strategy does not imply specific search phrases. The site is optimized entirely based on "Marker queries" (markers) - these are queries that clearly correspond to the promoted page. Most often, these are the names of sections, categories, headings.
Working with the site
For high-quality promotion, various technical parameters will be configured. After the site is configured for correct operation and search engines can index it correctly, you can move on to further actions, namely, start optimizing the content for the widest possible semantic core. This work consists of creating exclusively original content and finalizing the functional part of the catalog.
Creation/revision of pages
At this stage, work is carried out to optimize existing pages; if necessary, pages are modified or new ones are created if there are no pages on the site that would answer search queries, but the company/store offers such a service or product.
Analytics
To understand whether everything is working correctly, various goals are set for tracking conversion. If analytics show that some elements do not give the necessary result, they are refined, simplified, moved. The following tools are used to calculate target visitors and analyze the audience:
- Google Universal Analytics: google.ru/analytics
- Yandex.Metrica: metrika.yandex.ru
Advantages and Features
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The method is much more profitable than contextual advertising. The cost of one visitor in SEO is less than a click from contextual advertising -
The number of targeted visitors and requests from the site increases -
Traffic starts to grow after just a couple of months -
Stability of results: constant flow of target audience